I help solo entrepreneurs and organisations understand how to develop and implement content marketing strategies that are sustainable and that resonate with them.

I do this by demystifying it. What does that mean?

Well, I look into what it is you want to say and to who - and I then come up with a holistic roadmap (strategy) that will determine what content would help your audience in making decisions (e.g. buying from you) and taking action - (e.g. participating to your impact campaign)

My ultimate goal is to empower you to (re)discover your message and align it with your content to attract the audience you want.

My background has been in the non-profit world (both NGOs and Universities) and my roles included research, communication and project management. Helping people understand complex issues and helping them know how to implement them was my day-to-day.

However, I shifted careers during the pandemic. This was mostly due to the need for income, as jobs were not readily available.

I got drawn into content marketing as it tapped into what I was good at, strategic thinking and dissemination. I truly enjoy helping people convey their messages so as to help their audiences understand it and implement it.

So,

• if you have an business and you need a social media marketing plan that is effective or

• you are an expert in your field and you want to establish yourself as an authority that people can come to for your knowledge or

• you are a non-profit organisation in need of a sustainable communication strategy focused on creating impact through social media

do reach out and let’s talk.