Social Media Management for

Non-Profit Organisations

This is a 3-month engagement for non-profit organisations who need to develop and implement a clear communication strategy focused on creating impact through their social media pages.

This package is for you if:

  • you need clarity on what to say to your various stakeholders (beneficiaries, decision-makers, policy influencers, donors)

  • you need a social plan that is sustainable and effective

  • you need someone to set things up for you so you and teach you how to implement a social media strategy.

Objectives

  • Develop your message(s) - that resonates with the various stakeholders your organisation want to target

  • Develop a social media and content strategy - derived from your impact goals. It will clearly state what to do and how to use the selected social media platforms effectively

Strategies

    1. Develop a comprehensive content strategy 

    2. Develop a social media launch plan

    3. Implement said content strategy above

Daily management of the platforms:

    1. Platform setups + optimisation

    2. Content creation (curating and editing content)

    3. Scheduling and posting

    4. Engaging with the online community


Evaluate and advise:

    1.  Continuous monitoring and evaluation of content performance

    2.  Advise on what would work best for the organisation's impact goals

Note:

Platforms focus is on LinkedIn or Instagram only.

This package caters for only 2 social media pages.

Any additional pages will need budget revision

Deliverables

Investment: € 3,600

VAT included

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What others have said…

  • "Esther has absolutely mastered the art of listening, and then asking the right questions to distill in your mind what your goals and priorities are. There’s no point is marketing without knowing what you are marketing, to whom and how to get them to listen. Esther has all the answers to these questions, simply by having a conversation and a deep dive into what your ultimate goals are, and how to use a content marketing strategy to achieve them."

    Hillary Holt - Artist, illustrator and Surface designer

  • "Wanjiku is who she says she is. I really felt the dedication she had in wanting to understand my business. She even went through all my content from lol! She helped me understand the importance of knowing your customer and really digging deeper into what their needs are. "

    Wangui Mungai - Journaling Therapy Kenya

  • " My sessions with Esther really helped me sort through the chaos in my mind, identify the key points and how to share them through an organised programme. Esther is great at understanding the nub of your ideas, what it is you are trying to do and suggesting various ways you can achieve this. And she is fun to work with! Very patient with a lot of relaxing laughter!"

    Judi Oshowole - Juice Plus